*Faculty of Management Studies, Amity University Noida Campus, Noida, India
**Department of Information Technology, Amity University Dubai Campus, Dubai, United Arab Emirates
Online published on 8 October, 2013.
This paper focuses on the concept of E-marketing excellence. Digital Marketing is the talk of the town. Consumers have shifted online with the advent of new technology. Now what marketers need to do is analyze the consumers behavior and bring in the best of technology to gain edge in this fast paced digital world. The paper tells us how digital marketing initiatives should be planned and optimized in order to succeed.
Digital marketing, AIDA model, Consumer engagement
