A study on brand switching among cellular network service users in Tiruchirappalli

The mobile phone has indeed became an integral part of human existence used for talking, short messaging listening to radio, pictures and video, playing games, watching video clips, chatting and networking with friends, etc., The mobile phone is more than just a tool for communication; it has became a personal device, a utile-entertainment form. Users of the mobile phone are very conscious of deciding the brand of service providers, keeping in mind their various merits and demerits. In researches relating to brand switching, it is found that consumer satisfaction is the main factors influencing brand switching.