A study on customers perception towards ATM services of banks’ with special reference to Coimbatore city

ATMs were introduced to the world in 1983. These modern marvels of technology were well received by consumers because they made it possible for them to access money from their credit cards or debit cards 24 hours per day with a quick and simple system. ATMs also made it possible for consumers to travel in a safer manner because they no longer had to carry large amounts of cash with them. The study entitled on customers perception towards ATM services of banks is concerned with the preference, awareness level, existing practices and opinion of customers towards ATM services provided by banks. And also the study analysis the problems faced by the customers and satisfaction level of them towards the ATM services of banks. It is conducted in Coimbatore city and the sample size is 100. Convenience sampling method has been used for the purpose of making analysis. Simple percentage analysis has been adopted in the study. It is concluded that most of the customers are satisfied with the ATM services provided by the banks. But still many customers have faced many problems such as non-functioning of ATM machines, unavailability of ATM centres, wrong deductions of amount. The main problem they have come across is the security problems like the absence of security personnel and non-functioning of auto door locks. Hence all these problems must be taken into consideration to provide the customers with even better ATM services.