“A study of consumer behaviour towards the consumption of non biodegradable products”

The present study examined the harmful effects of non biodegradable wastes or residual after the consumption. They are not decomposing in soil and emit the harmful gases in the air while burning. It is an attempt to explore and examined the attitude of consumers towards the reusability and decomposition of the wastes with reference to specific products such as shampoos, toilet cleaners, cosmetics, refrigerator, and pesticides used in home and agriculture. It indicates and critically evaluates the effect of non biodegradable products on biodiversity of animals such as Vulture's species and some marine species including phytoplankton and zooplanktons which are adversely affected by water contamination through non biodegradable products used by households. It also suggests what measures we can take for the protection of environment. The data pertaining to the study have been collected from 130 consumers and 50 farmers from district Hisar. The results obtain reveals that occupation, educational qualification and place of living significantly affect the customer preference.