International Journal of Marketing and Technology
  • Year: 2014
  • Volume: 4
  • Issue: 1

Effect of clustering on product innovativeness among Small and Medium Enterprises (SMES) in Kisumu county, Kenya

  • Author:
  • Patrick Gudda1,, Henry M. Bwisa, John M. Kihoro
  • Total Page Count: 15
  • Page Number: 35 to 49

*Maasai Mara University, School of Business & Economics, Business Management Department, Narok, Kenya

**Jomo Kenyatta University of Agriculture & Technology, Nairobi, Kenya School for Human Resource Development, Entrepreneurship and Procurement Department

***Jomo Kenyatta University of Agriculture and Technology, Nairobi, Kenya Faculty of Science, Statistics and Actuarial Science Department

1Corresponding Author

Online published on 13 February, 2014.

Abstract

The aim of this study was to determine the effect of clustering on product innovativeness (PI) in the context of manufacturing SMEs. in Kisumu, Kenya.

To answer the questions this empirical study raised, a sample of 126 SMEs on the basis of the manufacturing hubs of Kisumu, Kenya.

This study provided evidence in support of cluster drivers on PI. Further research is needed to confirm and extend the present results by replicating the principal features of this study with SMEs in other regions within Kenya.

The conclusions drawn from this study could inform efforts in designing different supportive actions for different cluster manufacturing SMEs based on their PI profiles within the wider innovation policy initiatives.

Keywords

Small and medium-sized enterprises, Manufacturing, Clusters, Product Innovativeness, Kenya