A study on CC about the entry of corporate and expectations of audiences towards cinema theatres

In today's world of cutthroat competition many theatre owners have come forward to upgrade the facilities to increase the footsteps of the cinema audiences, due to the entry of different multinational companies many theatre owners are forced to upgrade the facilities as soon as possible. But, this affects wholly the other small theatre owners in that place. Perhaps this is just like the entry of one on behalf of the others suppressing them and their growth entirely. This research is based on perception of theatre owners about the entry of corporate and expectations of audiences towards cinema theatres. The main aim of the research is to measure that entry of corporate is a boom to cinema industry and to find out what factors do audiences expect in a cinema theatres. Descriptive research design was followed in this research. A sum of 300 respondents was met in their leisure time. Probability sampling was used for theatre owners, in that disspropriate stratified random sampling technique has been used in the data collection. Non-Probability sampling was used for cinema theatre audiences in that convenient sampling technique was used in the data collection. The data collected was analyzed through Chi-square test, Independent Sample T-Test, Factor analysis, Correlation, Stepwise regression.