International Journal of Marketing and Technology
  • Year: 2014
  • Volume: 4
  • Issue: 1

Employees’ job satisfaction in LIC branches of Madurai division

  • Author:
  • G. Karunanithi, M. Subasini, S. Banumathy
  • Total Page Count: 6
  • Page Number: 200 to 205

*Assistant Professor, Commerce, DDE, Annamalai University, Annamalai Nagar

**Head, Dept. of BBA, V.V.V. College for Women, Virudhunagar

***Vice-Principal, Associate Prof. and Head, Dept. of Commerce, V.V.V. College for Women, Virudhunagar

Online published on 13 February, 2014.

Abstract

Job satisfaction is of vital importance for the growth of any organization. Satisfied employees are the backbone for the successful functioning of the organization. The work involvement of the employees is helps to meeting the customer requirements and achieves the goals of an organisation. In this regards, an attempt is made to analyze the factors that influence the job satisfaction of LIC employees. The researcher has collected primary data through questionnaire from the 160 respondents. Convenient random sampling technique has been applied for this study. The researcher has analysed a primary data by using weighted ranking techniques. On the basis of findings of the study, most of the respondents are satisfied to their job. Most of the respondents give Ist rank to the statement “Proud to work for LIC” with the weighted score of 575 followed by “convenient working hours” with a score of 558. Majority of the respondents give Ist rank to the statement “Adequate salary” with the weighted score of 489 followed by “Fair compensation” with a score of 480.

Keywords

LIC, Branch Offices, Divisional Offices, Zonal Offices, Central Office, Metro Area Network, Satellite Offices, individual agents, Corporate Agents, Referral Agents, Job Factors