Mobile technology for consumer brands how mobile technology act as an enabler in building modern day organization/consumer brand

Mobile Ecosystem has shown an unparalleled growth in past few years. ¹There are more than 6 billion mobile phone users out of estimated 7 billion people in the world. A recent data by ²India's largest mobile network provider states that people are spending 1.8 hours per day on consuming mobile media, higher than TV and PCs.

Mobile has created a paradigm shift in technological advancements. More and more users are accessing internet via mobile. Recent estimates³ suggest Mobile Internet traffic is 15% of total global internet traffic. It is essential for organizations to leverage mobile technology to elevate customer experience to the next level.

This research article aims at throwing light on the latest trends and practices in mobile technology field and its effects on building modern day organization and consumer brand.

The methodology is case based and data quoted from authentic sources are put as examples for better comprehending of the Research Paper.