E-tailing of grocery - an assessment of attributes of a web store: (With special reference to households doing online grocery shopping in Bangalore city)

E-commerce has changed the face of marketing worldwide. It has helped in simpler, faster and easier business transactions. Online shopping is seeping into each and every household. India though a large population is positively moving towards online shopping. There is a great scope of online selling in India. As the Indian population gets more educated and well versed with the internet technology, the e-commerce is spreading drastically. Online grocery is a recent feature in India. Starting with the books, CD's and consumer durables, consumer has started buying online grocery. A good friendly website can work not only to promote the company but also add more customers to it. Good website attributes make or break the business. Consumer is looking for online offers and also the solution to their problems on websites only. Online grocery companies are enhancing their website attributes to attract the consumer towards them and retain them by offering them quality products and services.