*College of Commerce and Business Management, Osmania University, Andhra Pradesh, India
**Nizam college, Osmania University, Andhra Pradesh, India
Online published on 22 January, 2015.
The small car market in India is one of the biggest in the world, as major automakers are investing here in this segment. Only if the marketers understand consumer behavior, they can predict how customers are likely to response to various options available to them. Buyer behaviour has two aspects: the final purchase activity visible to any observer and the detailed or short decision process that may involve the interplay of a number of complex variables not visible to anyone.
The objective of the study is to understand the buying motives of the customers regarding purchasing small cars in Hyundai. And To find respondents reason for purchasing thepurchasing small cars in Hyundai. The study is restricted to Hyderabad and that to among 100 respondents and it is conducted for 45 days. Data was collected by interview schedule method in Hyderabad city and secondary data for this study include appropriate material from newspaper, Magazines, Broachers, Company Reports, Standard Text Books, and information from Internet has also been acquired wherever necessary.
The study will shows customer most care about mileage, brand image, price, quality, reliability for buying a vehicle.
Small car, Hyundai, car preference, vehicle, consumer behavior
