Destination marketing-opportunities and challenges

Destination Marketing is all about enhancing the image of a tourist destination which results into increase in number of visitors and revenue of a country. It is an integrated and long term approach dealing with the marketing and brand building of tourist destinations. Every Destination is a place but every place is not a destination. Over the coming decade the destination marketers are likely to be facing greater challenges which may impact on the future marketing of destinations. This paper is an attempt to sum up the techniques of “destination marketing” by which destinations can leverage benefits in form of destination popularity & visitors. Covering the challenges facing for destination branding we will end up with listing of all opportunities lying beside.