Empirical analysis of retail search behaviour of two-wheeler users- an overview of Ganjam district

The era of liberalisation, privatization and globalisation has brought changes in the consumerism. In the modern consumer-oriented market, consumer is considered as the king of market. The marketing philosophy of business assumes that an organisation can best serve, prosper and attain profit by identifying and satisfying the needs of its customers. Identification of the information about the consumer decision making process helps the executives in formulating various marketing strategies that could induce consumers to take positive purchase decision. So the marketing managers have to study, analyze and interpret the ever changing consumer behaviour. This paper intends to study the retail search behavior of two-wheeler users in Ganjam Distract, Odisha. It also attempted to provide suggestions to accelerate the free flow of information.