International Journal of Marketing and Technology
  • Year: 2014
  • Volume: 4
  • Issue: 12

Factors affecting organizational mindfulness in green practice implementation: an empirical study

  • Author:
  • Yi-Hui Ho, Chieh-Yu Lin
  • Total Page Count: 18
  • Page Number: 133 to 150

Department of International Business, Chang Jung Christian University, No.1, Changda Rd., Gueiren District, Tainan City 71101, Taiwan, R.O.C

Online published on 22 January, 2015.

Abstract

Organizational mindfulness is an organizational attitude that allows firms to be preoccupation with failure, reluctance to simplify interpretations, sensitivity to operations, commitment to resilience, and deference to expertise. Firms require mindfulness thinking in green practice implementation. Although a number of studies on green practice implementation can be found in the literature, none of them analyzed organizational mindfulness in green practice implementation. The main purpose of this paper is to explore the factors affecting organizational mindfulness by conducting a questionnaire survey to logistics companies in Taiwan. The determinant factors are grouped into technological, organizational and environmental dimensions. Research findings revealed that technological, organizational and environmental factors have significant influences on organizational mindfulness in green practice implementation. In addition to extending the scope of research on green management in service industries, this paper can equip research on organizational mindfulness with some empirical evidence.

Keywords

Organizational mindfulness, green practice implementation, determinant factors, logistics service providers