International Journal of Marketing and Technology
  • Year: 2014
  • Volume: 4
  • Issue: 2

EVA literature review- Searching the gaps

  • Author:
  • R.K. Jain, Anshu Jain
  • Total Page Count: 16
  • Page Number: 55 to 70

*Associate Professor, Gargi College, Delhi University, Delhi

**Research Scholar, Mewar University, Chittorgarh, Rajasthan

Online published on 13 February, 2014.

Abstract

In this study, an attempt has been made toidentify the gaps in the existing literature on EVA by classifying and analyzing the conclusions of 60 studiesconducted in various countries during the period from 1996 to 2012. EVA has been recognized as an important tool of corporate performance measurement. EVA, though has been proved superior to traditional performance measures, is still debatable. Most of the studies have been done in developed countries especially USA.Majority of the studies provide sector specific evidences especially the manufacturing sector. In future, research can be done exploring how EVA can be applied in various other sectors like pharmaceuticals, banking, education, tourism etc. The existing literature also reveals the research gap and it is felt that further detailed study is needed that specifically explores the extent of EVA usage, implementation issues, role of GAAP adjustments, reporting practices of companies in order to broaden the scope of the EVA concept.

Keywords

Economic Value Added (EVA), Traditional Measures, Net Operating Profit after Taxes (NOPAT), Value Creation, Market Value Added (MVA)