Consumer response towards green products

Our lifestyle has changed in this fast paced world as compared to few decades ago. Today, more and more people are caught up in an endless cycle of buying and throwing away, seeing consumption as a means of self-fulfillment. Consumption is the reason why anything is produced. Demand towards products is driven by convenience and habit which in returned is hard to change. Truly consumers has little knowledge of the link between their consumption choices and the environmentally consequences. This study attempted to gain knowledge about consumer response towards green products. With a sample of 100 respondents the data obtained from the survey were analyzed with percentage analysis, chi-square test, weighted average score analysis. The purpose of the study was to examine the variables that influence the purchase pattern of consumer response towards green recyclable products. However there are still fewer facts to show whether consumers’ knowledge and awareness would influence their actual purchase intention towards green products.