International Journal of Marketing and Technology
  • Year: 2014
  • Volume: 4
  • Issue: 4

Effect of strategic performance management on organisational nichein a challenging economy

  • Author:
  • Olusanya Olufunso, Oluwasanya Adewale Tony
  • Total Page Count: 18
  • Page Number: 1 to 18

*Rector, DSAdegbenro ICT Polytechnic, Eruku, Itori-Ewekoro, Ogun State, Nigeria

**Director, Entrepreneurship Development Centre

***HOD Business Administration and Management, DSAdegbenro ICT Polytechnic, Eruku, Itori-Ewekoro, Ogun State, Nigeria

Online published on 5 June, 2014.

Abstract

The objective of this paper is to distinctively elucidate on how strategic performance management has engendered growth and survival in notable gamut of organisations Nigeria-wide. Many organizations install Performance Management Systems (PMS) formally and informally in their organizations, with the motivation to achieve better organizational results. In effect, the application of strategic performance in this paper is to highlight the focus on organisational as the end product of the contributions of individuals and groups on a sustained basis for competitive niche.

Keywords

Strategy, Performance, Management, Developing, Economy