Consumers buying decisions vary based on various impact factors. In particular, Hofstede's different dimensions on cultural variables have impacts on the consumers with high degree. The women consumer's purchasing decisions are highly concerned with social, cultural and ethical environmental factors. In particular, Middle East women consumer's buying behavior is different from others. A study was conducted with 122 samples to identify the level of impact of cultural variables on Middle East women consumers to identify the impact of cultural variables on product choices. The impact levels of Hofstede's dimensions have been studied. An impact model has been developed based on the outputs.
Buyer loyalty, consumer behaviour, cultural variables, Hofstede dimensions, women consumers
