A review study on customer relationship management in LIC

Customer Relationship Management is a strategy for managing a company's interactions with customers, clients and sales prospects is useful in building relationship between service provider and the service receiver. Objectives of the study are to study the Customer Relationship Management program of Life Insurance Corporation of India, and to review the efficiency of Customer Relationship Management program of Life Insurance Corporation of India. LIC is now providing suitable services to its customers. Customers are feeling very much efficient with all the happenings about their policies. Finally, the findings exposed that customer relationship management program is effective in approach and policyholders are experiencing difference in service comparatively with the past.