*Associate Professor,
**Director,
Product category is considered to have a substantial win over on consumers’ compliance to purchase online. Researchers make a distinction between different type of products about which adequate information can be made available online (such as CDs, books or packaged grocery products), and those which preferably require bodily tangible examination by a potential consumers (such as clothes, cars, fresh foods or domestic appliances). However, in observe consumers are currently used to buying all categories of goods and services online, and/or exploring offline for the preferred product and then purchasing it online at the best price, therefore many e-retailers are excelling in giving their customers with the necessary reassurances.
