*Ph.D Scholar, School of Management Studies, Bharathiyar University, Coimbatore
**Associate Professor, School of Management Studies, Bharathiyar University, Coimbatore
Online published on 5 June, 2014.
The Internet and its related advances in information technology have significantly influenced financial services in both general and life insurance markets. Principal Component Analysis in this case leads to the extraction of only five factors. Regression analysis was performed to the associations of the extracted five dimensions with overall service quality. Here a regression equation was fitted with response of overall service quality as the dependent variable and the five dimensions extracted as independent variable for finding out how these extracted dimensions related to overall service quality.
