International Journal of Marketing and Technology
  • Year: 2014
  • Volume: 4
  • Issue: 6

Travel and tourism: transformation in Indian industrial sector and management education scene

  • Author:
  • R. Venkatesh
  • Total Page Count: 16
  • Page Number: 9 to 24

Professor, VIT Business School, VIT Chennai, Vandalur - Kelambakkam Road, Chennai - 600 127

Online published on 18 August, 2014.

Abstract

Travel and tourism industry has been gaining in importance over the last few years. The globalization process and developments in Information Technology have made it vibrant. Leisure, business, health, and heritage segments are all contributing to this phenomenon. Several states in India are competing with each other to attract tourists in large numbers. On the global scene, the industry is estimated to be the second largest in the world.