International Journal of Marketing and Technology
  • Year: 2014
  • Volume: 4
  • Issue: 7

A study on diagnostic services of health care industry in Trichy

  • Author:
  • S. Sukumar
  • Total Page Count: 20
  • Page Number: 144 to 163

Head, Department of Commerce, Parvathy's Arts and Science College, Dindigul, Tamil Nadu, India

Online published on 18 August, 2014.

Abstract

Human resources are the back bone of the country. The success of a plan or development of the national economy or an increase in the physical quality life index is substantially influenced by the effective measures taken for education, health, skill and well-being of the masses. The development of healthcare facilities is only not influenced by the opening of healthcare centres and hospitals but more so by their effective administration and value-orientation. In a country like India where the poor sections of the society are not in a position to afford the expensive medi-care services offered by the private hospitals, it is not a good sign. Hence it is high time that the policy makers, medical and para-medical personnel, managerial personnel realize gravity of the situation should make possible the necessary changes in the administration of hospitals so that the masses are made available the world class Medicare services. This study is mainly concerned with Diagnostic services in TRICHY region. The primary and secondary data are used in this study. The secondary data were collected from the healthcare industry and manual, magazines and etc. The survey conducted for primary data for this study is from the period February 2013 to March 2013. It is a descriptive study used to examine the patient's attitude and their problems towards diagnostic services in Trichy city. The researcher has interviewed a total number of 90 respondents. The data were analysed using appropriate statistical tools such as percentages, chi-square test, ranking technique and Likert scaling techniques. The diagnostic services are analysed based on age categories such as young adulthood, middle adulthood and old adulthood. The majority of the clients are aware about the diagnostic centre through physician only. Null hypothesis is rejected and it concludes that there is an association between the sources of awareness ‘friends and relatives’ and a socio economic factor ‘Education’.

Keywords

Stress management, Sources of stress, Impacts and relief measures