International Journal of Marketing and Technology
  • Year: 2014
  • Volume: 4
  • Issue: 8

Risk and return of individual securities

  • Author:
  • B. Megharaja
  • Total Page Count: 11
  • Page Number: 86 to 96

Assistant Professor, Dept. of Studies &Research in Commerce, Vijayanagara Shri Khrushnadevaraya University, P.G Centre, Nandihalli, Sandur, Bellary

Online published on 29 November, 2014.

Abstract

Investment is vital role in business and more important because value of money is reducing day by day due to inflation. Learning investment analysis is a journey into a wealth of knowledge that is an exciting mix of the practical and the analytical. It looks to technique to evaluate and to theory to explain. It is natural to feel a degree of trepidation at the start of such a journey. To help offset this we need to familiarize ourselves with the landscape and landmarks, to develop an overview of our route. Some of these landmarks may be familiar others may be new or be seen from a different perspective. In this paper to know the investor analysis of stock in the market index and to know the relation of return and risk, its types and procedure to calculating beta & alpha through formula.

Keywords

Risk and return, introduction, types and formula through examples