Anthropomorphism goes digital in the branding game – can it sustain the brand power?

With online marketing gaining ground in India, marketers are going digital in their promotion too. What better strategy can they employ than introducing mysterious, sensuous digital agents not only to promote their brand but also to keep consumers attached to the brands. Digital agents vary depending on the brand attitude and benefits that products offer to different market segments. This article explores the idea of creating “love mark” digital agents with various parameters and attributes for different categories of products and services.