Impact of prime-time revolution on radio advertising in Bangalore city

Radio stations block certain programmed schedules to offer prime time slots to rake in extra revenue. Prime time is the day part (block of a day's programming schedule) with the most number of listeners and is generally where radio networks and local stations reap much of their advertising revenues. This paper aims at understanding minute aspects of consumer listenership patterns that strengthen radio advertising as a medium. It mainly helps us understand the prime time revolution, its history, why the radio industry went through a revolution and how today, prime time is one of the most sorted businesses across the globe in the media industry.