With attrition rates across industries skyrocketing understanding an employee and his emotional needs is becoming a necessity. And one way to do it is through Employee Research, which is used to find out the feelings of an employee. Agents come in the bottom line. They get salary or sometimes commission in order to retain in the industry or in the company. Agent retention is the one of the critical issue faced by today corporatse as a result of the shortage of skilled labour, economic growth & employee turnover. As a result it becomes the most important challenges in organization today. Organization that partner with their employees will retain those employees when they have the opportunity to become free agents. The quality of the supervisor an agent receives is critical to employee retention. Key employee retention is critical to the term health & success of one's business. Managers readily agree that their rate is key in retaining the best employees to ensure business success. This paper is the result of a survey conducted on Agent Retention in the state of Odisha in ICICI Direct.Com. The present paper tries to measure the factors influencing agent retention. Retention requires a competitive salary & great benefits. Employee involvement, recognition, advancement, development & pay based on performance just get one started in his quest to retain his best.
Agent, Retention, Attrition, Strategy, Organisation
