International Journal of Marketing and Technology
  • Year: 2015
  • Volume: 5
  • Issue: 10

E-procurement in digital era

  • Author:
  • P. Saravana Praveen Kumar, V. Dhamodharan, Sasikumar Jayachandran
  • Total Page Count: 12
  • Page Number: 132 to 143

*Research Scholar, Bharathiar University

**Head of the Department, Department of Business Administration, Govt Arts College, Nanadanam, Chennai

***Senior Operations Manager, Hewlett Packard

Online published on 3 March, 2016.

Abstract

From the late 1990s a number of independent e-procurement mechanisms were launched which offered potential benefits such as increased order accuracy, transaction efficiency and greater integration between trading partners. At the outset of this programme of research, e-procurement was therefore an emerging phenomenon with little academic research and presented an opportunity to investigate a largely unexplored area. Edmondson and McManus (2007) suggest that for nascent, as opposed to mature areas of research, where few formal constructs or measures exist, an exploratory, qualitative approach is required. This research followed such an approach through the use of case studies, involving observation, participation and interviews with key organisational actors. Each paper makes use of several cases in order to compare and contrast results from different organisations and to draw conclusions from multi-case analysis.

The main objective of this research is to determine the e-procurement strategies and problems in digital era. The nature of the research is Descriptive method, and the sample size is 251 respondents from various locations in India and data collection method used in the research is “Questionnaire Method”. Data was analyzed by using SPSS 16.0. Findings, suggestions and conclusions were made by keeping an eye on the objectives.

This situation reflects the finding that procurement managers pursue functional targets rather than supply chain-level objectives. However, other significant effects from e-procurement adoption were noted such as the tendency by buyers to reduce supplier numbers and a move to re-engineer the procurement function in buying firms, through automating transactional processes. The research finds that e-procurement does not have a deterministic impact on purchasing management, and that it acts as an enabler to more effective management of the function though the way it's different mechanisms are deployed.

The exposition establishes that e-procurement is used in relation to supply conditions which are characterised by both ‘markets’ and ‘hierarchies’, but that it is the predefined purchasing strategy of the firm, rather than available technology solutions, which determines when markets and hierarchies are used. Additionally, an original model is introduced, focusing on developing an e-procurement policy which can support strategic purchasing goals. This model extrapolates findings from stages in the research, and marries together elements from various papers and frameworks therein, to produce some guidelines for adoption of this technology.

Keywords

e-procurement, segmentation and descriptive method