International Journal of Marketing and Technology
  • Year: 2015
  • Volume: 5
  • Issue: 11

Four boosters of Net Banking

  • Author:
  • Meenakshi Kharb
  • Total Page Count: 11
  • Page Number: 20 to 30

Assistant Professor, B. S. Anangpuria Educational Institute, Village Alampur, Sohna Road, Faridabad

Online published on 3 March, 2016.

Abstract

The banking industry has been continually advancing and with the progress of technological advancements, particularly in the area of telecommunications and information technology, one of the latest improvement that took a beginning of quiet inevitably the internet banking. The paper objective is to study the four factor concerning users of internet banking. Findings of users show that perceived usefulness is a major influential factor as internet banking enable user's to accomplish more activities, performance of banking services are quicker, more controlled and improving customer. Convenience is another important factor, because users agreed that low service charge, interaction with site clear and understanding easy to do banking transactions, convenient service to do 24 hours and easy to maintain. The place of accessing of net banking services is also important for users. The quality of internet connection also plays an important role as more users also agree that connectivity of the internet is low, easy access to internet, internet enables to handle online financial transactions accurately, internet guarantees that all transactions to the banks have been completed, internet enables to handle their online transactions accurately, website have interactive features to help to achieve every task.