A study on consumer brand preference of mobile phones in recent economic scenario

To study on customer purchase behavior towards mobile phone. Customer buying is not mere transfer of item from seller to buyer. Consumer wants buying to become a happy affair. They would like to see, touch and feel the commodities that they buy. Understanding this psychology for the consumer many organizations have come to make purchase of happy affair. The present study is conducted in Erode city and it is decided to consider different mobile phones’ like Nokia, Sony Ericsson, Samsung, HTC and Micromax. This study helps to know the factors which influencing the consumer to purchase Mobile Phones. This study helps to know the buying behavior of the consumer while choosing Mobile Phones. This study also helps to know the consumers satisfaction level towards different branded mobile phones. This research study also helps to know the reason for the dissatisfaction of the consumer. The consumer buying a variety of mobile phones which satisfy his wants and they are always influenced by his purchasing activities by some considerations which lead him to select a particular brand or a particular store in preferred to others. Consumers mostly preferred Nokia mobile phones. From this study I have gained lot of practical exposure about consumer buying behavior towards mobile phones.