Consumer perception towards online shopping – an empirical study in Erode district

In recent years there has been a dramatic change in the way of shopping of consumers. They feel very convenient to shop online since it frees there from personally visiting the store. Now a day, there is growing awareness among the consumers about the various offerings through the E-Commerce. The studies have also shown that the customers are more frequent online shoppers. Penetration of internet and its wide reach has opened up a host of avenues for business to communicate with potential customers. This article attempts to identify the customer satisfaction on buying products through online shopping websites. This study has enabled us together the views of online customers in Erode city with respect to what they expect, what has made them or satisfied to the product or service.