A comparative analysis of marketing of organic and inorganic cotton in Tamil Nadu

The study was conducted to estimate the price spread and marketing efficiency in organic and inorganic cotton marketing in Erode district of Tamil Nadu. Three marketing channels were identified in the district. In all the channels, price spread of organic turmeric was less than inorganic turmeric since the marketing cost was lower in organic turmeric. Marketing channel II namely Farmer- Regulated Market- Retailer- Consumer was the efficient marketing channel for both organic and inorganic farmers. Organic farmers had highest farmer's share of 78.93 per cent and lowest price spread of 21.07 per cent which might be due to absence of wholesaler. Also, inorganic farmers had highest farmer's share 78.37 per cent and lowest price spread of 21.63 per cent. The results of marketing efficiency also revealed that the marketing efficiency was highest in marketing channel II for both organic and inorganic turmeric. The state government should provide separate green channel and premium price for organic growers to tide over the low price and price fluctuations.