International Journal of Marketing and Technology
  • Year: 2015
  • Volume: 5
  • Issue: 4

A study on impact of social networking websites used among the college students in Coimbatore

  • Author:
  • U. Vani, P. Janani, K. Lavanya
  • Total Page Count: 11
  • Page Number: 43 to 53

*Assistant Professor in Commerce, PSG College of Arts and Science, Coimbatore

**PhD (Full Time) Research Scholar in Commerce, PSG College of Arts and Science, Coimbatore

Online published on 22 April, 2015.

Abstract

The paper entitled “A study on impact of social networking websites used among the college students in Coimbatore” briefs about college student's attraction towards social networking websites. This research is conducted to explore the impact of social networking websites and its role on academic life and learning experiences of students. This work scrutinizes about the uses in using social networking websites for students. Millions of students are spending many hours for social networking websites. The study endows an overview of various popular social networking websites of Facebook, WhatsApp, Twitter, Linkedin, Google plus, Hi5 etc. The questions were also framed based on the social networking websites and answers were collected from the students of various colleges in Coimbatore. The analysis has been conducted from the questionnaire, findings were made and appropriate solutions were also given. It explains various social networking websites briefly and its impact on students. Finally the study imparts with findings by using percentage testing, hypothesis testing namely chi – square and average rank analysis based on the data collected from the questionnaire.

Keywords

Attraction, Colleges, Students, Websites