International Journal of Marketing and Technology
  • Year: 2015
  • Volume: 5
  • Issue: 5

Need new product ideas? they're closer than you think!

  • Author:
  • Michael L. Omansky
  • Total Page Count: 6
  • Page Number: 72 to 77

Associate Professor, Business Division, Felician College, 223 Montross Avenue, Rutherford, NJ-07070

Online published on 25 February, 2016.

Abstract

There are many sources for new product ideas, and they're often dormant within your own organization. There are internal and external sources that are simple to tap into, and may yield substantial results.

Keywords

Competitors Sales Consultants Finance iPod Pampers Variation