Globalization has led to the entry of Dairy products from foreign countries into the Kenyan market leading to competition. The emergence of new local companies is a threat to New Kenya Co operative Creameries. The purpose of this study was to determine the influence of Corporate Social Responsibility on Performance of Milk Processing Companies, a case of New KCC, Sotik-Kenya. The specific objective of the study has been to determine the variables that influence the implementation of corporate social responsibility within New Kenya Co-operative Creameries Ltd, Sotik. The researcher used case study design in order to get full details about New KCC. The targeted population was 244. Saturated sampling was used to sample staff and consumers. The sample population was 244 comprising 114 employees of the company and 130 consumers representing 100% of the target population. The study was conducted between June 2013 and August 2013. Questionnaires were used to collect Quantitative data and being reinforced by, Observation method on the spot and interview schedule for Qualitative data. Validity was checked by taking the instruments to the experts in Business Studies Department for content validation to avoid being irrelevant. Reliability of the instruments was checked by piloting within the company on 20 respondents. Data from the field was tabulated, and analyzed using both quantitative and qualitative techniques. Descriptive and inferential statistics were used in the study to present the results. Pearson moment correlation coefficient analysis, linear regression and one way ANOVA were used to analyze data. Regression analysis showed the highest predictor of performance outcome by revealing that Sport Sponsorship(0.002) was the most significant on the influence of CSR Initiative on the performance of NKCC, followed by Environmental Conservation (0.014) and lastly Education Funding(0.086). Since the Coefficient of determination is 0.002, the null hypothesis was rejected hence the alternative hypothesis is accepted. The R square was 0.324; it implied that 32.4% of the CSR Initiatives influence the performance of New KCC, Sotik. The findings will enhance better understanding of CSR, the various forms of CSR and how to execute them.
