International Journal of Marketing and Technology
  • Year: 2015
  • Volume: 5
  • Issue: 6

A study on consumers’ preference and satisfaction towards durable goods with reference to LG home appliances in Coimbatore city

  • Author:
  • B. Saranya, P. Sathya
  • Total Page Count: 7
  • Page Number: 58 to 64

*Assistance Professor, Commerce, Dr. N.G.P Arts and Science College, Coimbatore

**Master of Commerce, Dr.N.G.P Arts and Science College, Coimbatore

Online published on 25 February, 2016.

Abstract

LG Electronics is a Korean based global brand in the field of consumer electronics, home appliances. The critical analysis in identifying the steps taken by the LG Electronics in the light of the existing literature review helps to core relative these steps with the enhanced brand image brand value and brand positioning.

Keywords

Home appliances, consumer preference, durable goods