Sustainable development – an impact of green marketing

According to Report of World commission on Environment and Development (UN, 1987), Sustainable development is acknowledged as a pattern of resource use that aims to meet human needs while preserving the environment, so that these needs can be met not only in present, but in the indefinite future. Sustainability is constituted on three dimensions- the environment, the economy and society. Consequently, sustainable development is based on sustainability in environment, economic and socio-political arena. Green industries, green markets, green products as well as green customers play an important role in sustainable development.

This study is concerned with the importance of green marketing. It results in sustainable development of industry, country and countrymen. Green customers play an important role in green marketing but they put on two question marks i.e. how and why. For this they should be properly convinced. This study demonstrates why green products are required and once they are being purchased how it can be rated and how this rating goes on increasing as one product to one customer results in chaining of one product to many customers or many products to many customers. It will be best practice when it will have all products to all customers.