A conceptual study on online promotions and its effectiveness

Internet has become essential and people will not be able to imagine the world without internet. Consumers started searching for what they want through online and getting their products from online, it is very important that all the firms should adopt digital marketing. In this paper, a short history of digital marketing is discussed and also how internet helps in promoting the products and services. Also, the type of internet or online marketing clearly explained with the effectiveness with literature support. They include social media marketing, search marketing, digital advertising, content marketing, eWOM and online reviews.