A study on consumer behaviour on online shopping

Online retailing is a new retailing medium and online consumer behaviour is diverse from traditional consumer behaviour, one must identify what influences the online consumer. Analysing the process that the online consumer goes through when deciding and making a purchase over the internet, shows some factors that consumers consider. These factors need to be identified and taken into account by online retailer's in order to satisfy consumer demand and compete in the online market. The purpose of this study is to analyze factors affecting on online shopping behaviour of consumers that might be one of the most important issues of e-commerce and marketing field.