Assessment of the level of customer satisfaction of franchise food cart businesses offering coconut products in Manila and Quezon city

A franchised food cart businesses has its benefits and downsides. Product Quality and Service Quality are the two primary concerns of the consumers which can influence their post buying behavior that can make or break the any businesses. This study examined the level of satisfaction of customers offranchised food cart business in the City of Manila and Quezon City in terms of product and service quality. The customer's level of agreement on their post-purchased behavior werealso measured which was also used as the basis for the food cart business improvement in terms of product and service.