International Journal of Marketing and Technology
  • Year: 2015
  • Volume: 5
  • Issue: 7

Women and work life balance in Banking Industry

  • Author:
  • G. Sarika
  • Total Page Count: 11
  • Page Number: 65 to 75

Research Scholar, SKIM, Sri Krishnadevaraya University, Anantapur

Online published on 25 February, 2016.

Abstract

In this day and age Women have made their scrape in every field. Either in literature, arts, politics, sports, corporate or any other sphere. And women are ready to take up any challenge. During the past few decades Indian society has undergone terrific change and Indian women are being well educated and talented in global economy. And they are becoming more professionals and career wide awake in their outlook. These days the women is emerging as leader in the corporate sector, because here the socio-culture opened the doorway to enter and lead. Women executives in India publicized that their strengths are making them successful at work. And their ability to perceive situations, multitasking skills, being empathetic possessions, crisis management skills, holding collaborative work style and sensitizing relations are the few critical success factors for woman in banking industry. Moreover women can actively seek out successful senior positions especially those who have maintained a good work life balance and bouncing the Glass ceiling.

Women are building their profile and reputation both inside and outside the organisation. Not only they are proving their ability in senior positions but also they are getting more opportunities for middle class educated women to build their own dreams and excel in their relative professions in the industry.

Indian women professionals are on the rise and paving the way for future generations. Though Indian women are becoming successful and visible in the personal and professional work they are not showing interest to accept promotions because they have to go on transfer from one place to another in such cases they are loosing their higher positions for the sake of personal life. Previously women were getting educated for matrimonial drives and they were also not career oriented,but Now it is different women's perceptions and attitudes has been changed. Work plays a vital role for status and personal development for women. When women feel fully satisfied in personal life and career then only women can balance.

The present study explores whether women who are balancing personal life and career both in Public and private sector, and also to find out the reasons for not balancing and possible solutions. Further the study examines, to examine the role played by task variables in balancing work life demands of women executives, to Analyse factors that influence work life balance of women executives and to access the impact of strategies of organisations for Effective work life balance.

Keywords

Work life, working women