Role of internet including social media sites in marketing and advertising

Today, we are in the 21^st century & 2015 is running and people of the world do not find time to come and interact with each other. The vast technology provides us source through the internet that is social net working sites which now helps in connecting people who stay far and remain connected. People are majorly occupied with these sites so, marketers have chosen this mode to promote their product like on face book, twitter etc. This paper helps to tell us about internet and social media advertising. Also tells us about method of advertising through these sites and benefit gained by the advertisers.