Phenomenal rise of social media marketing in service sector

Communicating thoughts and opinions require use of a medium. Through passage of time and development of technology, man has moved from written to audio to audio-visual media. Electronic media is the latest form of communication of which social media is of paramount importance. The revolutionary growth of internet usage due to the invention of smart phones and consequently the in-depth involvement of people in social media has affected various fields. The voice of the people can be heard from the likes and tweets on various social media sites. Different institutions have recognized the impact of social media on the mindset of people and thus have adopted its use as well. In the paper “Phenomenal Rise of Social Media Marketing in Service Sector” like politics, armed forces and education have been picked up, to find out how they are being used both in India and world wide, to convey their view points to society. Also, the positive and negative impact of social media usage in these sectors has been studied.