International Journal of Marketing and Technology
  • Year: 2015
  • Volume: 5
  • Issue: 8

Customer's perception and factors influencing usage of E-banking services: with special reference to management institutions in Jabalpur region

  • Author:
  • Meghna Jain, Shubhangi Dhagat
  • Total Page Count: 13
  • Page Number: 267 to 279

*Assistant Professor, Gyan Ganga Institute of Technology & Sciences, Jabalpur (M.P.), India

**Professor, Commerce, Govt. Mahakaushal Arts & Commerce College, Jabalpur (M.P.), India

Online published on 25 February, 2016.

Abstract

E-Banking is a medium of delivery of banking services and a strategic tool for business development. It has not only gained wide acceptance internationally, it is also being widely used in India. E-Banking is of great importance to customers as well as Bankers. The usage and awareness level about E-Banking differs between the customers of Public and Private sector Banks. The objective of the study is to find out the major factors that play an important role in influencing customers to use E-Banking services and also customers perception towards E-Banking. The result of the study says that usage of E- Banking services amongst Private sector banks is higher as compared to Public Sector Banks. Secondly, major factors that influence usage of E-Banking services amongst customers are Technology & Innovation, Risk minimization & security, User friendly & cost effective, Convenient & Reliable, Techno friendly, Time Saving, Hassle free, optimal solution and trust worthy.

Keywords

E-Banking, perception, awareness