Rural marketing in India: A brighter perspective

Indian Rural markets have been growing at a very faster pace over the last few years. Rural marketing has tremendous importance in the corporate sector. Its importance is rising day by day due to the improvements in the technology in agricultural sector. The rural population in India accounts for around 627 millions which is approximately 74.3% of the total population who resides in 6,38,365 villages. Future of rural marketing is very bright in India. The driving force for this is the rural youth who are educated and have access to technology and have openness to change. This paper focuses on understanding the present and potential position of the Indian rural markets, its attractiveness and its road blocks and would conclude by showing a brighter picture that why paradigm shift from urban markets to rural markets happened. Some live projects by companies like ITC and HUL have also been discussed here. This study is purely exploratory in nature. Rigorous use of data from the internet as well as newspapers has been done.