International Journal of Marketing and Technology
  • Year: 2015
  • Volume: 5
  • Issue: 9

Measurement of service quality dimensions of E-banking: a customers’ perspective

  • Author:
  • Fozia
  • Total Page Count: 17
  • Page Number: 1 to 17

Commerce Department, Aligarh Muslim University, Aligarh

Online published on 25 February, 2016.

Abstract

The purpose of this paper is to know the perception of the customers’ towards dimensions of e-banking across income. A convenience sampling technique was used to recruit 320 customers through a well designed questionnaire from Public and Private Banks of NCR, India. The questionnaire is representing the demographic characteristics of the customers e.g. gender, income and name of the bank. Data has been analysed by reliability test, factor analysis, descriptive analysis and one-way ANOVA. This research showed that dimensions of E-banking have significant difference across demographic variable i.e. income.

Keywords

E-Banking, Customers’ Perception, Banking Services, Public and Private Banks