*Research Scholar, Department of Commerce, PSG College of Arts and Science, Coimbatore-641014
**Head & Associate Professor, Department of Commerce, PSG College of Arts and Science, Coimbatore-641 014
Online published on 25 February, 2016.
This study deals with the service quality in higher education from the stake holders perspective. Customer service in service industry is more significant than in manufacturing companies due to its special characteristics. The service quality higher education plays a vital role in the present scenario. Managing service quality in the competitive scenario plays a vital role in the significant of higher education. The study collects the data through primary data collection method from the students of Bharathiar University in Coimbatore. Sample sizes of 1600 were collected from the students of the affiliated colleges of Bharathiar University. The purpose of this study is to identify the effect of Service quality variables on the personal and institutional factors through multiple regression analysis. The outcome of this study will be useful for the policy makers to continually improve the service quality of education as imposed and required by the quality standards. The results of the improved effort finally will benefit the students as well
Service Quality, Higher Education, Multiple regression analysis, Service Industry