“A critical evaluation examines the impact of social media on consumer purchasing behavior with reference to Samsung Smartphone”

Social media like Facebook, Twitter, Instagram becomes an important part of our life. The number of users at social media is increasing day by day. With the help of social media, it is possible to communicate with the customers in an effective manner. It provides a platform to interact with consumers. With the help of such interaction, it is possible to identify the needs and wants of consumers. By various studies, it is found that by interacting through social media, it is possible for consumers to take decision related to purchase and also helpful in formulating marketing strategies. Due to importance of social media, no of marketers advertise their products through social networking sites. Social media is also having positive impact on the buying behavior of consumer. Due to its importance in present scenario, it is important to study its effects on buying behavior of consumers with reference to Samsung Smartphone's.