International Journal of Marketing and Technology

  • Year: 2015
  • Volume: 5
  • Issue: 9

A study on internal determinants of export in pharmaceutical industry

  • Author:
  • Astha Joshi
  • Total Page Count: 16
  • DOI:
  • Page Number: 153 to 168

Research Scholar, IIPS, D.A.V.V

Abstract

Over the years, the Indian pharmaceutical sector has emerged as one of the world's prominent providers of affordable healthcare products. As per the Ministry of Chemicals and Fertilizers, the Indian pharmaceutical industry is the third largest producer in the world in terms of volume and the fourteenth in terms of value. During FY13, the total sales turnover of Indian pharmaceuticals products, which are largely generics, was about 1,200 billion. Indian pharmaceutical industry accounts for 9.3% of the global pharmaceutical production by volume and 1.5% of the global pharmaceutical production in terms of value. This industry has recorded a cumulative average growth rate of around 14% during the last 5 years. The study examines the Internal Determinants of export in Pharmaceutical industry.

Keywords

Pharmaceutical Industry, Export, Economies of Scale, Globalization