International Journal of Marketing and Technology
  • Year: 2015
  • Volume: 5
  • Issue: 9

Growth and development in Asia – implications for practice marketing practices – evolving perspectives

  • Author:
  • R. Venkatesh
  • Total Page Count: 19
  • Page Number: 229 to 247

IIT, Madras

(presented at the international conference on management organized by IBS Ahmedabad during January, 2007)