Intensity of gmail and its utility with specific reference to Tiruppur District

Information and communication play a vital role for the development of modernized economy. Email which is the important application of internet services provides a method to exchange digital messages between persons within few seconds all over the world. Emails can function as an effective communication for sharing basic information and the saved email can function as proof of a message sent or received which is easily accessible to remind the recipient of pertinent information. Many businesses use email as part of its marketing efforts to share information with prospects, customers, vendors. Email is the driving communication for both work and personal use. Digit India is the current phase of our economy where email would be the primary mode of official communication. Email has passed over three decades, but most of the people are using same email services like gmail,yahoo, hotmail,etc., over a long period. The recent developments for email service providers indicate an upcoming push towards innovative updates, in order to stay in the field and to win the competitors. Hence this creates the background for the research study to analyse the impact of gmail usuage among different categories of people in tiruppur district which gained its growth after the increased usuage of android based smart phones. Gmail is one of the top most free email service provider in the world which attracts more users after the development of smart phone usuage.